STRIVE Announced as Official Mindset Partner for Long Course Weekend

This partnership is built around one mission, to help athletes master not just their performance, but their mindset. Whether it’s your first Long Course Weekend or your fifth, STRIVE will be there to support you before, during, and after your race weekend.

Endurance events are as much a mental challenge as a physical one. From the pre-race nerves to the moments mid-event when your body says stop and your mind must say go, STRIVE is there for those critical seconds. We’ll help athletes build the self-belief, focus, and resilience to turn pressure into performance.

As part of the partnership, Long Course Weekend athletes will benefit from:

• Exclusive STRIVE Mindset Webinars - designed to help you manage nerves, build confidence, and show up strong on race day.
• Monthly Mindset Tips - shared via Long Course Weekend’s email, social and blog channels, with practical advice from STRIVE’s team of coaches.
• The STRIVE Corner at Every Long Course Weekend Event - a dedicated space for athletes to refocus, reset, and reconnect before or after their race. If you’re having a wobbly moment, come and find Team STRIVE. We’ll be there for a pep talk, a mindset reset, and a reminder that you’ve got this.

“This partnership isn’t about motivation, it’s about transformation,” says Donna Hubbard, Founder of STRIVE and Performance Coach. “We’re passionate about helping every human realise what’s possible when you train your mind as hard as your body. The goal is simple, to be in their corner when they need it most.”

Matt Evans, Race Director of Long Course Weekend, adds: “Long Course Weekend is about more than finish times. It’s about courage, community, and growth. Partnering with STRIVE ensures every athlete has the mental support they need to reach their potential, whatever their goal.”

Long Course Weekend athletes will also receive an exclusive £20 discount on their annual STRIVE membership, taking it from £74.99 to just £54.99, giving full access to webinars, mindset videos, reflection tools and community support all year round.

Together, STRIVE and Long Course Weekend are redefining endurance, not just by how far you can go, but by how strong you can think.

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